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AG Properties Launches Strawberry Shortcake Program in Nordic Region
Strawberry Shortcake will see a dramatic expansion across Denmark, Finland, Norway, Sweden, and Iceland this fall, thanks to a new licensing deal between AG Properties (AGP) and strategic partner...
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WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys,...
Women leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by...
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Q&A with Jay Foreman, President and CEO, The Bridge Direct
The Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015? Jay Foreman (JF): I think everyone would agree on Marvel’s The Avengers, Frozen, Cinderella, Minions, and Star Wars,...
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Moose Toys Announces 16 New Shopkins Licensees for the U.S. and Canada
Moose Toys’ Shopkins licensed merchandise program for the U.S. and Canadian market has made deals with 16 additional licensees, bringing its total licensee count to 25. The Licensing Shop Inc. brokered...
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The Bridge Direct Promotes Senior Executive Stephen Chernin to Company President
The Bridge Direct promoted senior executive Stephen Chernin to company president effective immediately. In his new role, Chernin will continue to manage all aspects of The Bridge Direct’s business,...
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Tech 4 Kids and The Bridge Merge
Strategic Partnership Aims to Yield Growth and New Opportunities The toy industry is known for its mergers and acquisitions. They say no one leaves the toy industry—they just move around. One of the...
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The Bridge Direct and Tech 4 Kids Purchase Uncle Milton Assets
The new company formed by the merger of The Bridge Direct Inc. and Tech 4 Kids Inc. (the company) acquired the assets of Uncle Milton. The Bridge Direct and Tech 4 Kids unveiled at this year’s North...
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Tech 4 Kids, The Bridge Direct Announce Company Name
Following the February merger between Tech 4 Kids and The Bridge Direct, and the subsequent acquisition of Uncle Milton, principles of the new company announced that the company’s name will be Basic...
View ArticleBasic Fun! Receives Funding from Falcon Investment Advisors
Basic Fun! received a significant equity investment from Falcon Investment Advisors LLC. The company’s strategic goal is to grow organically and acquire and consolidate smaller toy companies in the...
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Backstory: Jay Foreman, from the Boardwalk to Basic Fun!
As a college student in New Jersey, Jay Foreman spent the summer months in the resort town of Wildwood, working on the Boardwalk in the video arcades and boardwalk game booths. It was the early 1980s,...
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